19:52

"The Heist" with Benefit Cosmetics




Yesterday, my boyfriend and I took on Benefit Cosmetics "The Heist" in Manchester (...and lost). 

The event took place in order to promote the new "They're Real" criminally easy eye liner, and it really was such great fun. The event involved the completion of a Mission Impossible style lazer assault course, in which you had to successfully clamber, tiptoe and climb your way over a series of lazer beams from one end of the room to the other, without touching any beams and setting off the alarm. If you were successful, you won the eye liner positioned on the plinth past the lazers... free Benefit makeup?! mission accepted.

Both me and my boyfriend attempted the course three times, and although he once came very close to completion, unfortunately we just aren't cut out for the secret agent world and weren't nimble enough to bag ourselves the prize. Disappointment aside, I did grab myself a load of free samples, along with a free makeup lesson in how to apply the liner so it wasn't all bad! If you've already read my review of the product, then you will know that I think the eyeliner is amazingly innovative, and this makeup lesson really helped me to understand how to best use and apply the product.

The Heist is coming to a few cities around the UK so make sure you keep up to date with Benefit's tweets and instagrams if you want to try the challenge for yourself! Please leave your lovely comments below and let me know if you've taken on The Heist yet. I'd also really greatly appreciate it if you would take a few moments to follow THIS LINK and vote for "Amyelizabethfashion" in the Best New Beauty Blog category, I feel so honoured to even be shortlisted and winning would be a dream come true!


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46 comments

  1. This looks like such a fun promotional event! I definitely can't wait to try this eyeliner- it looks amazing and I love Benefit products xx

    http://ourdreamsoffashion.blogspot.co.uk

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    1. It was a really original idea for an event! I loved it xx

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  2. I really need to try this eyeliner out!! Looks like the event was lots of fun :)

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    1. It was great fun thanks lovely xx

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  3. Hey, honey! What do you think about follow each other via bloglovin? If you want, just follow me there and I'll follow you back! http://www.bloglovin.com/blog/3947784

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  4. Oh dear, I love Benefit products and if I had the money I'd probably buy them all!
    http://livialinette.blogspot.co.uk/2014/07/first-day-at-work.html

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    1. I love Benefit too! I'm so guilty of spending all my money on their makeup! xx

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  5. I love those photos, your dress looks lovely :)

    xx

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  6. This looks like so much fun & I love your dress! I would be really grateful if you could comment back :-) xx

    http://missemr.blogspot.co.uk

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    1. aw thank you lovely! it was really good fun xx

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  7. Wow so much fun! Wish I could have done it !

    Xxxx

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    1. aw it's a shame you missed it xx

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  8. That is such a hilarious marketing idea - love it! :)

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    1. me too! such an original idea xx

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  9. such a great post !
    Really love it <3
    you look so beautiful

    http://margarethaliong.blogspot.com/

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  10. Love your outfit and Benefit cosmetics! Such a cool post.

    Avery, http://www.thedusklight.blogspot.com

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  11. Benefit's PR and promotion of their products is amazing! I love this liner! xx
    Gemma // missmakeupmagpie.com

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    1. i completely agree, they always put on such cool events! xx

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    1. do it! i think theres one or two more places theyre visiting xx

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  13. This is wonderful, you both must have had a blast, in spite of not winning the final prize! I know I'd love to attend and win myself a Benefit eyeliner, I've heard so many good things about it!
    Thank you for your lovely comment on my blog, I really appreciated it!
    Hugs,
    Tany et La Mode
    Tany et La Mode on Facebook (New)

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    1. I had such a great time! aw youre welcome! xx

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  14. This looks so cool! I love Benefit. Such a great post!

    Allthingsglitterandbeauty

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  15. Oh wow, it sounds like you had a blast! I'd love to give the maze a go, although i know i would be put to shame within a matter of seconds haha.


    Ana X

    anasofiachic.blogspot.co.uk

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    1. I was rubbish trust me haha! It was so much fun though!! xx

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  16. This is such a cool promotion that Benefit is doing! Bummer that you didn't get to snag the big prize, but sounds like a fun experience!! The pictures are wayy cute!

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    1. I completely agree! it was such a good event xx

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  17. that event sounds so amazing! i would love to go through that challenge! thanks for sharing your experience!

    Tiffany / tiffanyeatworld

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  18. After reading this post and your review, I think I will be buying this new eyeliner. There are so many mixed reviews. But I will definitely ask one of the sales associates if they know how to apply it and get a lesson first.

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    1. I would completely agree that having a lesson is probably the best thing to do, as I now feel so much more confident when applying! xx

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  19. nice pic my dear!

    http://fotofashionfeelings.blogspot.ro/

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  20. So jealous you got to try this! It looks so fun but I don't think it's making it's way down to Southampton! The eyeliner looks great on you though and I love the dress, where did you get it? xx

    http://lipstickand-lashes.blogspot.co.uk/

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    1. aw that's a shame! it was so much fun. My dress is from Miss Selfridge xx

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  21. LOVE LOVE LOVE BENEFIT! Great post darling! XO

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  22. Your eye-liner looks perfect and your so pretty! xxx
    longlovefashion.blogspot.co.uk

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  23. Looks like the participants had so much fun! :D
    xo,
    ~Pauline @ Benefit makeup Philippines

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